Advertisement is not just about showcasing your product. It is about addressing the problems of users. Quora is the best platform where you can find people with grievances. It is the site where you can find people asking questions on why the color of the sky is blue to how to live an exciting life?

As we know that Quora advertising is a recent experiment of which advertisers are taking advantage in the present time. Before exploring the ways to advertise on Quora let’s get a basic understanding of Quora.

Quora is the largest Q&A site founded by ex-Facebook employees Adam D’Angelo and Charlie Cheever. This question-answer site is not limited to profile with certain specifications. You can find credible answers from people with a high profile. From doctor to space scientist or an artist, people from all walks of life are present on Quora.

Marketing of this kind comes under content marketing where the focus in on content rather than your product and services. Your products will automatically come in the limelight if the content is satisfactory for users.

Quora is the best place for content marketing because it is a Q&A site. Your ads are sandwiched between the relevant content and that serves as a solution to their problem. When users read satisfactory answers on Quora, they look for further solutions. It could be a product or service. There you get a chance to show your expertise which you offer and that is the advantage of putting ads on Quora.